PAPERMAG: GET YOUR PARTY ON, PAPERMAG-STYLE!

PAPERMAG: GET YOUR PARTY ON, PAPERMAG-STYLE! You have a chance to be seen in one of the best, cutting edge magazines NYC has to offer - Paper! They are creating a new section for the mag and they want you to send your pictures for it.

Fusion and Benefit

Ford and its Fusion have introduced a very interesting marketing ploy aimed at women. They have teamed up with Benefit cosmetics to create a special pallette of eyeshadow. I guess we are supposed to like the eyeshadows and then decide that the car is also nice. What's more, the product is only sold at brick-and-mortar Sephora, the cool-spot for macquillage.

Shaq downmarket?

Not that Shaq was ever really upmarket...But it seems he is doing a shoe for who else but Payless!


It's actually not a bad looking sneaker, for this style. I guess it just won't have as much support as a Nike/Reeok/etc would. And it certainly won't be a limited edition!!

Starstruck Scholl's

Anyone who knows me knows I am a wholehearted Dr. Scholl's Fan. The Originals, that is. I began wearing them back in the Spring of '96, when I picked up a cool pair in Copenhagen. I like to think I rekindled the interest in the shoe that has piqued over the past (wow!) 10 years.

Well, I've just received word of a limited edition Scholl called "Starstruck" that was given to the rich, or the celebities at a pre-Oscar celebration. And we minions may be lucky enough to pay for them by signing up here. I do like the styling, but still continue to detest the idea that giving free stuff to people who can pay for it will make the rest of us interested in the product.

Note to PR people: Melissa Rivers ESPECIALLY does NOT make me want to purchase a pair of your shoes.

Photo courtesy DrSchollsshoes.com.